Previously, a media source reported that a product Kang Min Kyung introduced on her YouTube channel and social media platform as an item she used on a regular basis was actually an expensive product placement, but she had not marked that the video included a paid sponsorship.
On July 17, Kang Min Kyung uploaded an apology on Instagram. She wrote:
Hello, this is Kang Min Kyung.
I want to make a statement about the articles about me regarding YouTube and Instagram.
In no time, two years have passed since I started YouTube. Just like in the beginning, I personally carry out the all the filming, editing, and posting for the vlogs. In the happiness of doing something from start to finish alone, and in going through a lot of procedures and steps, I felt that I was very lacking and inexperienced. Today was a day where I had many thoughts after looking back at my activities of those times again.
While hosting the channel, I had an excited heart for a while as I gained many subscribers and many people who supported me. At the same time, the number of sponsorship and ad offers from many brands grew, and that excitement got ahead of me, and I didn’t put further consideration into the perspective of the subscribers who have cherished my channel. While reading the posts of those who felt uncomfortable, I learned about the aspects into which I hadn’t put detailed thought.
I’ll be even more cautious in the future and work prudently in all things. I sincerely apologize to everyone who felt even slightly uncomfortable because of me.
Stylist Han Hye Yeon also apologized through her YouTube channel following the product placement controversy. After receiving tens of millions of won (tens of thousands of dollars) in PPL, she carried out sponsorship and ad deals without identifying them as such and confusing consumers by saying she bought the items with her own money.
In her video, she bows her head in apology and shares, “I decided to produce this video after thinking about how to deliver and express my apology since everyone’s disappointment is so great as they had expectations for Super Star Stylist TV.”
She continues, “Super Star Stylist TV is lacking, but this was a channel in which I communicated with everyone the know-hows, knowledge, and information I had. I’m so sorry that I created confusion in that process, and although I can’t undo what I did, I’m really disappointed in myself. I’m also taking many things into heart after reading each and every one of the comments left by everyone.”
Han Hye Yeon apologizes, “I will thoroughly manage and look after my channel so that it becomes a channel that won’t disappoint twice. Once again, I’m so sorry, and I’ll keep everyone’s scolding in mind to become a hardworking Super Star Stylist TV that works hard to make an even better channel. I am so sorry.”
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