BLACKPINK’s Lisa has been selected as the new brand ambassador for luxury brand BVLGARI!

On July 24, BVLGARI announced the decision to work with Lisa and stated, “We chose Lisa to be our official brand ambassador because we believe her bold and unrivaled performances and her modern and trendy image as a fashion icon go well with our brand identity.”

Lisa participated in the digital campaign of the brand’s signature “Serpenti” and “B.zero1” collections, showcasing her stylist and lovely charms.

The video of Lisa and BVLGARI’s digital campaign will be released in August through the brand’s official social media accounts.

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